Thursday, April 20, 2017

BES218_42017


Third World country is a country whose views are not aligned with NATO and capitalism or the Soviet Union and communism. The use of the term "Third World" started during the Cold War and was used to identify which of three categories the countries of the world aligned with.

WorldReader.org

THE SURVEY
1. What grade level do you teach   4-5
2. Percentage male 30  female 70
3. Avg class size 37
4. class meets mornings
5. somewhat experienced using smartphone tech
6. how likely to use kindle in place of books tablets somewhat likely 
7. access to power infrastructure somewhat accesible
8 . which most likely courses
9. language comfortable with
10. beneficial if taken home
11. how likely to adapt


Case Study #1: 

Final Exam will be in format similar this to case study

Clocky: Get out of bed , paying for your procrastination
BIGIDEA @CNBC

BOMB clock and more! FACT-ERY #1




PRODUCT ISSUES 
1. power supply
2. liability issues
3. going with your gut, get data support
4. target market

NANDA CASE STUDY - Final Exam
Business plan almost final grade . . . 

Wednesday, March 1, 2017

BES218 - chapter 1

THE JOURNEY CONTINUES . . . 

Risky business - visionary, sacrificing

True entrepreneurial businesses are characterized by novelty; small businesses are imitative

many entrepreneurs are serial entrepreneurs.

Wealth is achieved in two ways: 
1 Growing sales by:  Selling more of the same  Expanding your offerings  Turn occasional customers into regular customers 

2 Technology growth by:  Improving efficiencies and profits  Creating new products or services.

entrepreneurs are motivated by three goals: 
Growth rewards come from facing problems and challenges and beating them or learning from them

Income rewards, unlike the "building great wealth" mentioned above, simply means matching or slightly bettering current income

Flexibility rewards mean that the entrepreneur can arrange his/her life around whatever needs they may face – family obligations, religious goals, etc

 myths about small businesses
56% the people in the United States are thinking about starting their own business, only about 10% of those will ever do anything. Most are scared off by the most common myths about small business:
There's not enough financing.
You can't start a business in a recession.
If you fail you can't try again
Students don't have the skills to start a business.
90% of all new businesses fail within two years

Bootstrapping techniques are methods to minimize your cost of doing business. 

In order to start a business, the four elements of the BRIE model need to come together.
Boundary:  a government registration, a dedicated phone line or a specific location in the home dedicated to the business. This boundary gives a place to locate and preserve the business resources.
Resources: These can be physical assets such as equipment necessary to make/sell your products or inventory that you intend to sell. Your time devoted to the business is another resource. Information can also be a resource.
Intention: This is simply the desire to start a business About 50% of all Americans think about starting a business. 
Exchange: This is the trade of resources for money (or barter). It includes purchases you make to set up and run your business.  In includes the selling of your products or services

Recognize how small business is important to our economy and your community
Creative destruction is the process whereby new business, products and services tend to negatively impact existing businesses, product and services. Small businesses have the freedom to pursue ideas that larger firms may reject. Small business owners may put extra effort into these new ideas as they are motivated to grow and learn. Small businesses create new opportunities: Owners have not only flexibility, but the chance to improve their economic well being. People with unusual schedules and people with problems that might limit their ability to be hired (e.g. immigrants, handicapped) can achieve success by entrepreneurship.

When an entrepreneur tries to better themselves financial or introduce a new product into the world it is opportunity-driven entrepreneurship

When someone becomes an entrepreneur because there are no other opportunities for work, this is called necessity-based entrepreneurship.

E-commerce has had a large impact, allowing firms to establish a global presence immediately, a phenomena called virtual instant global entrepreneurship 

Charities and civic organizations practice social entrepreneurship
Wealth or profit is not one of the elements as other gains such as mindshare, keeping customers happy or keeping the business going may be more critical than profit. 


Entrepreneurs' stories often reflect these lessons: 
Perseverance: If you don't succeed the first time, try again. 
Scale back: If you don't have enough resources for your big dream, find a smaller version that will get you started. 
Bird in the hand: Start with the resources you already have. This is one of the strategies in effectuation. 
Pivot: Start anyway you can and then look for better opportunities as you go. 
Take it on the road: Your best market may be elsewhere. 
Ask for help: You can harness the wisdom of many with techniques like crowdsourcing. 
Plan to earn: Figure out the best idea for you and plan to make it happen.

COM B241

Utterback Andrew Hicks, Studio Television Production and Directing 
ISBN: 978-0-415-74350-1 - suggested textbook

Course Overview:
The fundamentals of television production are presented in this lab course in the College’s TV studio. Scripting, camera set-ups, how to work with talent, and the control room side of TV production are topics that will be covered.

Objectives:
Upon successful completion of this course, the student should be able to:
  • Gain an understanding of the television production process (Preproduction, Production, and Post Production) through projects and hands-on activities
  • Identify and operate studio equipment, while demonstrating a working knowledge of each piece of equipment through class projects
  • Have a working knowledge and understanding of the roles of a studio production team
  • Learn and practice the basic skills of key studio production personnel including, camera operator, floor manager, switcher operator, audio technician/operator, and character generator operator
  • Gain an understanding of the role and responsibilities of the television director
  • Obtain a basic understanding of studio lighting through observation and demonstration
  • Create demonstration and newscast productions utilizing tools both inside and outside the studio environment


CLASS TOPICS AND ASSIGNMENTS
(schedule is subject to change)

1/25/17
Week #1 – Course Overview
·   Review syllabus
·   General copyright guidelines
·   Privacy
·   Consent
·   Ethical issues

Video and Production Overview - Preproduction Process
·   Changes in video today
o  Internet, YouTube
·   Audience analysis
·   Preproduction, Production, Postproduction
·   Preproduction
o  Storyboarding/Scripting

2/1/17
Week #2 – Pre-test

 2/8/17
Week #3 – Production Process/Overview of Production Tools
·   ASSIGNMENT #1: Assign introduction of first 3-5 minute drill script
o  Distribute script, guidelines, and expectations (evaluation sheet)
·   Crew and tools used for video production/basic overview
o  Cameras
o  Lights
o  Audio
§ Microphones
§ Roll-in audio
o  Switcher
o  CG
o  Recorder
o  Teleprompter
o  Overview/tour of TV studio/control room

2/15/17
Week #4 – Drill Scripts in Studio (productions)
o ASSIGNMENT #2: 5-7 minute Studio Interview
·         Distribute script, guidelines, and expectations (evaluation sheet)

2/22/17
Week #5 – Class Review of Student Productions (Drill Scripts)
Studio Equipment Operation and Detailed Studio Set-up
o Cameras
·   Shots
·   Demo
o Lights
·   Types of lighting
·   Set-up
·   Demo (board and grid)
o Audio
·   Microphones
·   Roll-in audio
·   Operation of audio board/demo
o Switcher
·   Cuts/dissolves/roll-ins/etc.
·   Demo
o CG
·   Set-up and demo
o Video Recorders
·   Tape vs. Digital
o Teleprompter

3/1/17
Week #6 – 5-7 minute Studio Interview Productions

3/8/17
Week #7 – 5-7 minute Studio Interview Productions
ASSIGNMENT #3 – 8-10 Minute Demonstration
·      Distribute guidelines, and expectations (evaluation sheet)
3/15/17
**NO CLASS-SPRING BREAK**

3/22/17
Week #8 – Finish 5-7 minute Studio Interview Productions
·   Review for midterm

3/29/17
Week #9 – Midterm
·   ASSIGNMENT #4/FINAL: 8-10 Minute Co-Anchored Newscast

4/5/17
Week #10 – 8-10 Minute Demonstration Productions

4/12/17
Week #11 – 8-10 Minute Demonstration Productions

4/19/17
Week #12 – 8-10 Minute Demonstration Productions

4/26/17
Week #13 – Final exam/project, 8-10 Minute Co-Anchored Newscast Productions

5/3/17
Week #14 – Final exam/project, 8-10 Minute Co-Anchored Newscast Productions

5/10/17
Week #15 – Final exam/project, 8-10 Minute Co-Anchored Newscast Productions
·   Review student newscasts (time permitting)